3 Reasons Why Chatbots Could Boost Your SME Conversions

By Rebecca Barnatt-Smith

In the wake of a global e-commerce boom, online retailers and service providers have seen an influx of traffic to their sites as consumers switch to the high street for a digital future.

As SMEs battle it out to appear in high-ranking searches and grab the attention of a demanding demographic, user experience has become a key factor in a successful marketing strategy post-Covid.

In order to remain popular amongst a sea of competitors, marketers are striving to put the consumer first. From conversational marketing to accessible UX design, success in 2022 is all about personalisation and one-to-one connections with potential leads.

This is where chatbots come in. In 2021 alone, experts at Invesp reported that over half of all consumers globally used a chatbot when interacting with SMEs online.

How do Crypto Options Work?

By Uday Tank

Trading crypto options is a very powerful investment tool. You can use them to generate income or for hedging purposes, like any other derivative. Although these trade options are relatively new, they are already becoming quite popular with traders who want to speculate on the value of cryptocurrencies without buying and holding them for an extended period. In this article, you’ll learn what crypto options are, what you can do with them, and how they work!

Here Are 9 Tips to Improve Copy Trading

By Uday Tank

Social trading is a relatively new phenomenon in online investment and has gained significant traction in recent years. For the uninitiated, copy trading refers to copying the investment portfolios of other, more experienced investors.

How Can Small Businesses Avoid Customer and Fraudulent Chargebacks

By Gary Prince

Chargebacks are becoming increasingly frequent for small business owners, leading to a weakening financial state. Heavy fees are imposed on enterprises, decreasing your credibility in the eyes of your payment processor. And for many SMEs, figuring out a way to manage chargebacks effectively can be challenging.

Why Data is the Key to Unlocking ESG Risk Management

By Jessica McGoverne

Today, companies are receiving an influx of requests from customers, investors, and regulators to manage a wide range of environmental, social, and governance (ESG) risks. Earlier this year, the UK’s Financial Conduct Authority announced plans to regulate ESG rating providers, while the USA’s Securities and Exchange Commission may also be introducing rules on ESG information. It’s never been more important for companies to respond to and manage ESG issues, despite the pressure this can place on business resources.

Employee Engagement in the Experience Economy

By Charles Courquin

Today’s job market is dictated by its workers. The level of competition for the brightest and best is so fierce that those making up today’s top talent are able to name their price and motivational incentives, with a variety of job offers usually on the table. With organisations competing against each other more than ever before to attract and retain the most suitable candidates, the importance of the Experience Economy has been highlighted, with employee engagement at its core.