It’s nearly Christmas and the frantic shopping has begun. Using your rewards program as part of your festive marketing campaign could be the boost your sales needs moving into the new year.
A love2shop gift card is a store-bound currency available for many storefronts, as well as their own popular corporate gift …
It is often true for any business that it is cheaper to retain existing customers than to try and attract new ones. Some of the best methods for encouraging customer loyalty is to offer consumers incentives to make repeat purchases or sign up for subscriptions. Using a loyalty and rewards program to drive sales, gather customer data, and improve customer retention is a tried-and-true strategy.
Celebrity hairstylist and founder of HNB Salon and Spa, Steph Stevenson says customer loyalty "is no easy feat" but successfully executing a loyalty program revamp can be something your SME may be missing. Stevenson explains to Real Business how.
Co-founder and Chief Marketing Officer at Miappi, Toby Britton, explains how your SME can adopt an influencer loyalty marketing strategy to in a bid to keep up with competition and cultivate a strong customer community.
Loyalty and rewards programs can help businesses increase their customer lifetime value and customer retention. In order to, compete with high technology-driven consumer companies like Amazon, Apple, or PayPal, for repeated business and to build customer relationship by providing personalised content or discounts and value for money. There are various types of loyalty programs but what are some of the key strategies for launching a successful rewards program?
How do we create customer loyalty? Often, a customer is drawn to a brand or SME by a specific product …
Customers love loyalty schemes, but can we innovate the sector even more Yes, through blockchain technology.
Customers are increasingly shopping with retailers that allow them to spread the cost of purchases over a period of months with no additional fees.
Bink is a loyalty card solution that hopes to radicalise the way people shop - but how do you explain a totally new concept to investors"
For many brands, a great customer experience needs to be delivered seamlessly throughout physical offices or stores, call centres and online, which will ultimately drive loyalty.
It pays to treat your customers nicely, and we’ve highlighted the businesses doing an excellent job of giving back to shoppers by revealing the world’s most effective reward schemes.
Businesses need to work hard at customer acquisition and retention schemes if each can be expected to stay ahead of the competition.
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