The moment is now: Targeting customers at the right time
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.
Tag: Opinion
How can SMEs offset the cost of the National Living Wage
By Chris Cook
According to research from payroll services company Moorepay, the annual cost of the newly introduced national living wage to the UK’s smaller firms will be around £1.67bn.
The danger of analogue thinking in a digital business world
It can be hard to recognise change when it’s happening around us. That’s why we don’t always appreciate just how much digital technology has reshaped the way we live our lives.
Queens speech 2016: UK plc leaders react to announcements
Following on from her 90th birthday celebrations, the Queen has given her state opening of parliament speech, during which she spoke of economic recovery and technological advancements. We heard from the UK’s business leaders about their thoughts on the announcements.
What does being professional mean to you
By Andrew Low
I am guessing that the answer to that question depends much on your age and level of experience. There are many valid definitions of professional behaviour but one thing is for sure – you know it when you see it!
“We want to be careful not to become a country of excuses”
By Jan Cavelle
More gloom has been revealed in the government’s latest data, which suggested supply from industrial production is ten per cent lower than pre-recession. The manufacturing figures though are heavily affected by the steel crisis – but everyone is acting as if the steel crisis is something new.
Exporting: Its easier than you think
Every business has the capability to export; it’s just a case of putting the right processes in place. However, SMEs often share concerns about the reliability of international shipments.
Charlie Mullins: We’re declaring war on antiquated prejudices holding back women
If you were to pick up the Yellow Pages, turn to the plumbing, tiling or carpentry sections and begin randomly calling independent trades-people, chances are you’d have ran out of minutes, or possibly patience, before you got through to a woman.
A year with the Apple Watch: The best and worst points from the eyes of a business executive
It’s been a year since the Apple Watch launched, at which time I became one of the early adopters. But what has 12 months of use taught me about it
Universities can live or die by rankings, so recent global results spell bad news for UK
While the EU has long attracted a healthy university population, many have recently started to doubt the effectiveness of the European education system – including that of the UK.