Customer service: Not just a footnote to sales

By Staff writer

Customer services needs to play a fundamental part of business. The best salespeople are recognising this and are pitching holistic offerings blurring the lines between great product and great customer service, and promising outcomes driven by this combination.

Is social media the best or worst thing to happen to brands

By Henry Thompson

It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.