Why it pays for SMEs to build positive employer brands
By Staff writer
Tony Gale, HR solutions expert at Access Group, shares thoughts on how SMEs can learn from corporate giants to develop an employer brand of their own.
Tag: Branding
A Bulletproof plan for success in the competitive creative industries
Brand design agency Bulletproof was recognised at the Amazon Growing Business Awards last year as the Creative Industries Business of the Year. We found out why.
How to build a brand without a Branson in the business
By Staff writer
What can be done to build a brand if your business lacks the presence of Richard Branson, Jeff Bezos or Elon Musk on centre stage
Spread the word: Using your vehicles as mobile advertising
For many people, seeing mobile advertising on fleet vehicles around town is the first interaction they will have with a business, and as we all know, first impressions count.
Location is everything, but does the London label actually have a brand impact?
By Mike France
When we think about premium brands, it can be all too easy to be drawn in by the flashing lights of the city. London, Paris and Milan are hotbeds of the high-end, and buzzwords of bespoke after all.
Creating a compelling personal brand in five steps
Royston Guest, a global authority on growing businesses and unlocking people potential, unveils five effective methods sure to boost your personal brand.
Is your business among those that are speaking emoji?
By Staff writer
It may seem like the emoji is all fun and games, but they serve a strong purpose for both consumers and marketers. Can you speak the language
Why your employer brand is as important as your customer experience
Employer brand is key. While people may be attracted to working for you by the role and salary, your business reputation also plays a significant part in attracting top quality talent.
Can Waldo do a Dollar Shave Club and dominate the contact lenses market?
Set up by 28 year-old Ashleigh Hinde, contact lenses business Waldo is taking on big pharmaceuticals with a customer service-focused subscription offering.
The remarkable growth story of Hummingbird Bakery
While cupcakes are synonymous with the UK food scene today, that wasn?t the case in 2004. Hummingbird Bakery founder Tarek Malouf took a serious punt.