By Staff writer
According to studies, traditional brand fidelity is declining. This is bad news for large, established players. But it’s a golden opportunity for SMEs to capitalise on a new phenomenon… “loyalty as you go”.
Elon Musk has long championed our relocation to Mars. He is of the belief that there are two paths for mankind, ?one of which is to stay on Earth and experience inevitable extinction. The alternative is to become a multi-planetary species.
Making customers laugh could be the way to win them over, as they?ve revealed what they consider the 20 best shop names in the country.
Many claim Cadbury has lost its lustre and British heritage. But the company is hoping investment into its iconic Bournville factory will soon change this perception.
By Staff writer
In today’s highly competitive, digitally-powered marketplace, the temptation for any business can be to “get out there” with a splurge of marketing activity to build profile and presence. But one of the most important things to do is step back and try defining your brand.
By Staff writer
The digital world can help to make a business’ reputation, so it’s important to get customer service right, just as it was before the technology boom.
World domination is something we all secretly dream about. Most are content to carve a mark in one specific area, after all, but analysis of the top six brands shows what you could be doing to garner more attention from across the globe.
The Bob Marley heirs have had their fair share of trademark battles, but their latest trek to court offers an important lesson for smaller companies.
By Staff writer
On the surface of it, neuroscience and the need for effective branding appear poles apart. The reality is that there is an important and decisive connection.
By Staff writer
Don?t be scared to think innovatively and open-mindedly, and consider the impact of your actions on stakeholders. Most importantly, being ethical is key for successful marketing!
