Adapt your branding or die in an era of hyper-sensitivity
By Leon Emirali
As consumers demand moral and social sensitivity, traditional brands could find themselves in trouble competing with millennial darlings.
Tag: Branding
The comeback king” Leadership lessons SMEs can learn from Microsoft’s mistakes
By employing new perspectives, engaging with past enemies, and leaving old egos at the door, Microsoft has managed a successful rebirth, and SMEs can learn from their past mistakes and evolve too.
Why values are key to business success
By Staff writer
Do leaders fully appreciate the importance of having clearly defined business values that are lived and breathed across the organisation” Sadly not!
Brand marketing lessons SMEs can take from Victoria Beckham
London Fashion Week isn’t only for retail brands and those with deep pockets. There are lessons SMEs can take from the fashion festival, regardless of the industry they operate in.
UK business schools must remember the importance of intellectual property
By Staff writer
Intellectual property is passed around leadership teams like a hot potato with no one wanting to take ultimate responsibility, despite it being essential. Because of this, Peter Finnie from Gill Jennings & Every believes business schools must do more to integrate IP into the curriculum.
Coca-Cola is Britain’s most popular logo how can businesses use colour psychology to follow in their footsteps?
Creating a logo is one of the fun, creative parts of launching a new business but what message are you sending out, and how do you create something that stands the test of time
Big and bold: Why Brits find US logos more attractive
By David Craik
It might not please little Englanders, but the UK’s favourite business logos actually come from across the pond. Here’s why.
The AmeriCamp story: Making a name for your brand when the competition has a head start
By David Craik
Never tell entrepreneur Lee McAteer that he won’t realise his global ambitions.
Over a third of Brits would let brands sponsor their social media photos
More than 40 per cent of Brits would allow a brand to put their logo, along with the words ‘sponsored by?, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
Social marketing: It’s essential to define your brand’s personality
By Staff writer
Social Chain CEO Steven Bartlet talks about his business journey and offers valuable social marketing advice to small businesses.