Beacon technology on buses will enable advertisers to push targeted offers and content to commuters as they travel around London.
European users of Visa cards have collectively made 1.1 billion contactless payments in the past year, generating a spend of €12.6bn.
Technology is having an impact on numerous industries, and the Digital Roadblock Report from Adobe has found the developments are putting almost half of the UK's marketers on edge.
A majority 77 per cent of the UK's SMEs believe possessing a strong online reputation is important for the wellbeing of the business, but 40 per cent of them completely ignore online company reviews.
A majority 75 per cent of British retail spending was done through cards in 2014, as consumers spent a record-breaking £600.3bn with their debit, credit and charge cards.
If you’re a brand that relies on TV to reach your audiences, you might be worried as cost and distractions can be factors impacting the reach. However, big brands and SMEs alike have a new opportunity to engage their audiences with native advertising.
It may be a bold sentiment, but YouTube has changed the world, both for consumers and businesses. With the platform having helped to eliminate barriers to entry for the production and distribution of media content, and blurring the boundary between customer and business, just how do the innovative businesses of today feel YouTube has changed the field of marketing
British mobile proximity marketing company Proxama, which pushes deals to consumers' smartphones based on their distance to retailers, has secured a deal that will integrate its Bluetooth beacons technology in airports across the UK.
Customer service is often hailed as an area of key importance for companies, but a new survey has revealed businesses are headed for disaster if they don't take the matter seriously, as 84 per cent of consumers will abandon a brand after a bad experience.
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