Businesses want to increase their profits where possible, and will often look to offer discounts to attract customers. However, reducing costs is almost always a bad idea.
Steve Easterbrook took the top spot at McDonald's as president and CEO in March, and the British boss has now revealed a plan to “reset and turn around” the global business in order to improve falling financials.
Brand chief Gareth Helm has left MoneySupermarket to become Zoopla’s first ever marketing director – an appointment made after Zoopla lost market share to rival sites OntheMarket and Rightmove earlier in 2015.
Alison Gamble, head of marketing at Taylor Vinters, and Robin Bryant, managing director of Mobas, explore some of the new and exciting marketing methods employed by the legal sector.
It’s fair to say that smartphone apps have completely underwhelmed the retail sector, unless you're Ted Baker. But that is going to change significantly in the next few years, with the introduction of a simple technology that changes the game: Beacons, sometimes known as iBeacons, that enable ultra-precise proximity marketing.
British businesses are encouraged to embrace smartphones and tablets as consumers will spend around £53.6bn annually via mobiles by 2024, which is more than a fivefold increase on the £9.7bn spent through devices today, according to Barclays.
Staff retention is an ongoing issue for employers, with many employees desiring more money, skills and so on. But for a company to be truly “cool”, there are 50 things that can be considered.
The average British household owns 7.4 internet-connected devices, which drove the digital advertising spend up by 14 per cent to hit a record £7.2bn in 2014, according to the Internet Advertising Bureau and PwC.
When you’ve launched your business and are just starting out selling your product, it’s easy to get bogged down in the busy day-to-day sales activity without a thought for how it fits into your company’s development.
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