Sales & Marketing

Interviews 3 min read

New Look to focus on menswear stores and China as revenue grows under new ownership

Following the sale of its business in May, which has resulted in a Q1 revenue increase, New Look has revealed an operational strategy that includes a focus on standalone menswear stores and expansion across China.

Interviews 3 min read

Britain’s hospitality and leisure industries profit from increased consumer spend

Spending among British shoppers has risen and the amount spent on hotels, restaurants and bars was the greatest at an increase of 8.6 per cent, according to Visa Europe's UK expenditure index.

Business Technology 3 min read

British shoppers aged over 55 to spend 14.5bn online in 2015

The UK's online retailers have been warned not to overlook the grey pound, as over 55s are set to spend £14.5bn on the web this year, according to digital marketing agency Greenlight.

Business Technology 3 min read

Majority of the world’s marketers use location-based targeting for ad campaigns

According to data from advertising marketplace xAd, 80 per cent of marketers globally use location-based targeting when advertising on mobiles in order to reach the right audience, which is set to result in big expenditure in the UK.

Sales & Marketing 5 min read

The best and worst marketing stunts by the 6 most influential athletes

Researchers at the London School of Marketing (LSM) have revealed the top sporting superstars with the most influence when it comes to marketing. We took a look at some of their best stunts – as well as the mistakes they made along the way.

Sales & Marketing 3 min read

Oxford University to build consumer trust into British sharing economy with SEUK

To unlock business potential, British sharing economy trade body SEUK has revealed Oxford University as a partner that will work with it to develop a “trustmark” to boost consumer adoption – a move backed by Sajid Javid and Anna Soubry.

Business Technology 8 min read

The 5 big brands bitten by online retail and marketing mistakes

The internet can be a powerful weapon in the battle for brand awareness, but sometimes, in an almost Terminator: Judgement Day-style attack, the machines turn against companies – in some cases because of stupidity.

Business Technology 3 min read

British high street could gain 7.8bn if stores harness mobile strategies like Apple Pay

If the UK's retailers embed mobile strategies like Apple Pay into tangible locations, it could be the key to injecting £7.8bn into Britain's high street in 2015, according to RetailMeNot.

Interviews 3 min read

British fashion sector struts its stuff as UK sales rise 27 per cent for ASOS

British online fashion store ASOS achieved a 27 per cent sales rise in the UK in the four months ended 30 June, outstripping the overall international sales growth of 16 per cent. By contrast, US firm American Apparel has embarked on a $30m cost-cutting programme.