While driving sales in a market ostensibly fuelled by high demand might seem easy, it can be anything but. High demand naturally gives rise to high supply with a flood of providers coming into the space meaning that differentiation of offering and a compelling customer journey are vital if you want to sustain consistent, quality sales.
Real Business curates a selection of the best affiliate marketing books every SME should read and why.
Who says that offline retailers can't borrow and apply some tips from their e-commerce competitors" Let's start with utilising wifi services and especially the data it holds. Analysing this data can tell you when more about consumer behaviour and preferences than you might think.
It's no secret that British retailers are facing a tough time these days. When it comes to e-commerce and the high-street alike, a 'race-to-the-bottom' via massive product discounting is becoming the norm. However, our own research has found that smaller retailers are adopting this approach too. But this isn't a sustainable, nor profitable practice.
PR is not simply about sound bites, column inches, tweets, posts, and shares it's about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It's about time that businesses revise their approach and attitude towards PR agencies, here's how they can aid your business in ways you didn't think were possible.
Experiential marketing is one of the most powerful ways to create customer loyalty and advocacy. It can also be one of the most exciting.
Social media holds fantastic opportunities for SMEs. But knowing how to use social media effectively is very different to posting occasionally on Twitter. Real Business compiles a list of the best social media marketing books every SME should read.
Sealing a deal with a large organisation can be transformative for any business. Roland Emmans from HSBC UK shares the strategies that growing firms are following to get a foot in the door with major corporate customers.
Real Business traces the evolution of three iconic brands born in the early days of the World Wide Web.
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