Sales & Marketing

Sales & Marketing 5 min read

How much does it cost to hire a marketing consultant

Ever wondered how much you should be paying for marketing Here is a run-down of rates you can expect to pay, depending on experience and workload.

Sales & Marketing 4 min read

Is ecommerce the future of work for creative women, or just a side-hustle

Women are leading the way in turning the side hustle into the future of work, earning and learning while they grow.

Sales & Marketing 4 min read

Here’s everything growing businesses need to dominate the world of online retail

Getting involved in e-commerce is a sure-fire way to grow your sales outreach as an SME, but don't get distracted by trying to compete with the likes of Amazon to do it.

Sales & Marketing 4 min read

Great design isn’t just pleasant, it’s a business imperative

Designing your products or services shouldn't be some half-baked afterthought. In fact, it must be conceptualised and tracked from start to finish and involve the sign-off the entire team. Why" Because customers will only have faith in a brand if they believe in its storytelling, this starts with devising a solid, impactful and business-savvy design right from the start.

Advice 6 min read

Effective elevator pitch examples and how to write one

You?ve probably heard the phrase elevator pitch" 100 times. You may even have given a few, knowingly or otherwise. But what actually is an elevator pitch" And what makes one good or bad

Sales & Marketing 6 min read

Sales and marketing teams can produce profits if they work together

Sales and marketing teams do not understand each other as well as they should. But when they do sales grow exponentially. Enter the term, "Smarketing", a process whereby both teams work together in blissful and profitable harmony.

Advice 65 min read

30 successful entrepreneurs reveal exactly how they gained their first 20 customers

Gaining initial customers is a common issue most new businesses face. RealBusiness surveyed over 30 established, successful entrepreneurs and business leaders, asking them how they gained their first 10-20 customers. We are confident reading their responses will help you greatly in securing your first few (or more) customers for your new enterprise.

Sales & Marketing 6 min read

Is a brand ever unsalvageable From persecution to commercial popularity, the VW story

Is any brand beyond saving" Not if you take the Volkswagen example. The car producer shook off its Nazi associations by atoning for its dark past and re-building the brand from the ground up via name changes and product acquisitions.

Sales & Marketing 2 min read

Domino’s under fire for UX: Top tips for inclusive digital design

Domino's is facing backlash against its non-inclusive website. Sigma's Hilary Stephenson shares top tips on managing user experience for customers with ranging abilities so SMEs can lead the charge where larger organisations may fall short.