Name: Tim Mead
Age: 47
Company: Yeo Valley
Company turnover: £250m
First job: Working on the farm at home
Dream job: Organic farmer
Car: Audi A6
Economy, business or first class: Economy
Most extravagant purchase: Two pairs of socks costing £35!
Most-played song on your iPod: I don’t own an iPod
Best business book: Can I choose a non-business book instead In which case: Tarka the Otter by Henry Williamson
Worst business moment: Introduction of E-Tenders
Proudest business moment: Being awarded our second Queen’s Award for Sustainable Development
Your business mentor: My wife, Sarah
Next big thing: Mastering and understanding the disciple of marketing
