If I asked you to name the demographic that is currently shaping the workforce, you would probably say “millennials.” While this is true, to some degree, it does not tell the whole story.
By Bryan Adams
In our digital world, “storytelling” has become a marketing buzzword, but many marketers, business leaders and brands have failed to grasp what it means to tell a compelling story and the power it can summon.
With social media increasingly providing valuable data as well as a means of corporate expression, Real Business spoke to Liliana Osorio, EMEA marketing manager at analytics company Crimson Hexagon, about how growing companies can use this to compete with established brands.
Twitter celebrated its tenth anniversary on 21 March – however, the milestone has prompted many to question the social network’s relevancy today and, most importantly, its future.
By Ran Berger
Despite mild hysteria amongst Instagrammers, here’s why new planned changes to the Facebook-owned photo-sharing app presents huge opportunity for marketers.
Kanye West wants to be known as an entrepreneur, not a rapper, and following his request for $1bn of investment from Mark Zuckerberg, Kim Kardashian’s husband has kept littering Twitter with his thoughts. As such, Real Business found the eccentric celebrity businessman has the skills to fill numerous job roles.
Women’s fashion site Missguided crashed on 14 March – a result of a 50 per cent off sale sending customers wild. However, with transactions unavailable, shoppers were left frustrated and the company’s banter-based updates did little to placate customers.
While on one side a business can’t really claim to have made it unless someone out there has created a gag Twitter account to poke fun at said named company, there is a danger that these channels can do serious damage to a brand.
US streaming giant Netflix has launched a recruitment drive that calls for a “Grammaster”, an Instagram photographer who will be paid $4,000 for a fortnight of work in film and TV locations across Europe and the Middle East.
By Shane Nolan
We hear from Shane Nolan, director of SMB UK & Ireland at Google, who shares his top tips for raising your brand profile with video as people globally watch over 300m hours of video each day on YouTube alone.
