Visiting a company’s website, only to discover it possesses no social media channels, can be frustrating and bewildering in this day and age. And for firms looking for global growth, the trend of digital export is one that should be grasped with two hands.
With the rise of platforms such as Instagram, Pinterest and Snapchat, internet users now have on average 5.54 social media accounts each. For businesses, social media provides rich opportunity for customer engagement by increasing awareness and building their brand personality.
With limited resources, most companies cannot afford to waste time and money investing in marketing channels and activities that do nothing to meet their business objectives. Despite their limitations, many companies are being persuaded to invest in tactical activities without understanding how it will impact their overall strategy.
It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.
British retailer John Lewis has revealed the five tech startups to be taken under its wing as part of its 12-week JLAB accelerator programme, with services of interest to the company including machine learning, the smart home, coding and more.
London-based machine learning developer Magic Pony has been acquired by Twitter in what will “help build strength into teams with world-class talent,” according to the social network’s founder Jack Dorsey.
Atanas Kiryakov, founder and CEO of Ontotext, discusses social media’s role in the EU referendum and how recent data sheds light on the upcoming vote
As the founder of a flourishing entertainment network and holder of an MBE, Jamal Edwards knows what it takes to achieve entrepreneurial success. During a chat with Real Business, the SB.TV boss spoke of his company’s increasing scale and shared some tips for fellow leaders.
Instagram’s official marketing material claims that its new logo is designed to reflect how the app has transformed since its creation. Once a simple tool that allowed users to apply filters to photos, in recent years it has become much more than this – but was a logo change the right way to showcase that
Marketing is having a bit of a “moment”. Today we live our lives on a multichannel, nonlinear journey that can be broken down into multiple instances of consumer intent.
