The way in which retailers take consumers to the point of sale continues to evolve. As such, Real Business spoke with the rising UK SMEs with innovative ideas to discuss the challenges of entering an age-old industry with a new proposition and how they were dealt with.
By Gavin Hammar
As a virtual newcomer to marketing communications, social media’s impact is evolving all the time. Rather than an easily measurable existing tried and tested marcom such as DM or advertising, how can we make it work for SMEs Gavin Hammar, founder of Sendible, explains how.
A couple have been on a globetrotting adventure for four years by combining business with pleasure through a “freedom lifestyle” that allows the duo to work just 20 hours a week, earn $10,000 a month and stay in luxury accommodation.
As part of the Internet Retailing UK Top 500 campaign, seven British retailers have been granted “elite” status for the ecommerce and multichannel services provided to consumers.
By John Morris
There is plenty of information out there regarding search engine optimisation (SEO), but is all of it true Not quiet. As such, we’ve debunked five key “facts” that are actually myths.
Toby Conibear, European business development director of Bond International Software, discusses the very real issue of candidate commitment and offers his advice on ensuring a smooth placement process.
Our Microsoft 30 Digital Champions project continues, and confectionery brand Mallow & Marsh is the next company on the list. Chief whisk Harriot Pleydell-Bouverie revealed how she is able to introduce a working pattern so flexible that the staff don’t have a holiday allowance.
Monday 18 January was no ordinary start to the week – indeed, the day was dubbed Blue Monday, “the most depressing day of the year”, which a handful of brands capitalised on with marketing campaigns designed to spread cheer among despondent consumers.
By Darryl Adie
The less-than-spectacular recent results of UK bastions such as Next and M&S highlights the fact that large-scale retailers cannot rest on their laurels. We take a look at how boutique retailers are riding a new wave as consumer preferences evolve and online retail develops further.
In today’s technology-driven world, the task of keeping customers happy is a constantly moving target. Therefore, keeping pace with the changing expectations that customers have of their online user experience (UX), has never been more important.
