Setting business targets at the beginning of a new year
By John Savage
Hoping to take advantage of social media marketing and networking opportunities in 2017, John Savage sets out his considered business targets.
Tag: Marketing
In the eye of the beholder: Six complained-about adverts experts don’t agree are offensive
Criticism is not always a sign you’ve done something wrong, especially when it comes to the world of marketing it all comes down to perspective. The ASA claimed most complained-about adverts were often not the ones that needed banning. But it doesn’t hurt to know what could land you in hot water.
Creating effective advertisements that will long be remembered
When it comes to achieving success, there is no lack of advice to be found across the Internet. But when you ask any one entrepreneur, there’s never a sure-fire combination that will quickly get you to the top. This is especially so if you’re trying to create effective advertisements.
Planning for 2017 when your business is seasonal
By Staff writer
When your business is seasonal, planning ahead is crucial. With that in mind, here’s a few tips to get you started this year.
I only wanted to raise £1 when I went on Dragons” Den
Recent Dragons” Den success story Active Away tells Real Business why it went on the investor show with a very clear, and unusual, goal in mind.
Why sports sponsorship worked for these three businesses
From social media to TV advertising, there are countless ways to boost your company’s brand but what about sports sponsorship as a way forward
Switching brand identities in a multi-channel world much like Tiger Woods
By Staff writer
As he sets his sights on life away from the fairways, golfing great Tiger Woods recently unveiled he was switching brand identities to TGR on his website, replacing the old TW branding and logo familiar to many sports fans.
Dealing with maternity leave in an SME
By Mike France
With a gap left when a key member of staff went on maternity leave, Mike France explains how his business dealt with it and then re-integrated them.
Five billion-dollar companies that built powerful employer branding
By Bryan Adams
Every interaction a candidate has with your company will influence your brand’s perception and image. We refer to this as employer branding?, which, simply put, is a term used to describe an organisation’s reputation to its employees, candidates and even its customers.
How to get the most out of your digital ad spend
By Staff writer
In the first half of 2016, digital ad spend hit £4.78bn: a 16.4 per cent rise on the second half of 2015, and the highest increase for two years. Mobile spend alone hit ?802m beating out PC and tablet spend (?762m) quite comfortably and now accounts for 36p of every pound spent in this channel.