Infinity is a company built around the good old fashioned phone call a call tracking platform that can help businesses identify which campaigns have led to phone calls. We caught up with CEO Paul Walsh to hear the company’s story so far.
Face-to-face meetings make an annual contribution of £193bn to the UK economy.
Despite the old customer services adage, it turns out that maybe the customer isn’t always right after all.
By Staff writer
Blogging, tweeting, friend requests and fan pages are the lexicon of the modern world and, love it or hate it, it’s now a vital part of being and staying in business, so here’s the guide to social media customer service.
By Staff writer
Getting the business-customer relationship right from the offset is difficult. You don’t know much about the person or the way they like to interact but you?ll go above and beyond to make it a success and win that customer loyalty.
We have an insatiable curiosity for ?what happens next?, be it in the real world or the boundless fictional realm and it’s one of the key reasons why brands should be looking to hook us with stories.
I am often asked, “What’s more important” New customer acquisition or client retention?” The short answer is client retention, because it costs less to retain a client than to acquire one, and those loyal clients will do the lion’s share of marketing for you –but it’s not that simple.
Following acquisition last year, online cleaning service Hassle.com has now pushed into 11 new cities across the UK. The company’s MD Sam James has told Real Business that growth and awareness will be achieved with a voice that is both fun and memorable – two things you wouldn’t usually associate with chores.
The PR team of Labour leader Jeremy Corbyn could learn something from the way businesses go about communicating with the public after his attempt to showcase the “crowded” nature of British trains backfired.
You may think it tough for your firm to find a relevant tone of voice to capitalise on current affairs with, but we’ve got examples of big name, but unlikely, organisations that have embraced the success of Team GB during the Rio Olympics 2016 and the party mood of the forthcoming Notting Hill Carnival.
