By Staff writer
As research finds consumers welcome communications that play on their sense of curiosity, how can brands create campaigns that evoke a sense of exclusivity or confidentiality purely as an engagement tool?
The number of Instagram advertisers has grown from 500,000 in September 2016 to more than one million, the image-based social media platform has revealed.
By Staff writer
Access to increasing levels of customer data has been a real game changer for businesses in recent years, but will it be possible to remain more personalised in an age of privacy?
Funny advertising campaigns often seem to be the most memorable. So with the help of Exporta we unveil marketing stunts that garnered wide-spread attraction even if it was for the wrong reasons.
By Staff writer
There are so many different ways to advertise that it can be tough to choose a path right for your business, but native advertising could be one of them.
By Staff writer
Instagram’s user base is growing at speed and passed the 600m user mark in December 2016. But how to use Instagram to your advantage as a small business?
By Adam Twidell
Gaining experience by utilising agency support on the tech side early on, Adam Twidell explains why this approach is now feeding down into PR and marketing.
As one of the most engaged and influential audiences out there, Exterion Media reveals why London Underground commuters are great targets for new brands.
By Staff writer
If you’re trying to grow your business organically you?ll need to make sales (and lots of them!) to become successful. If you’re a funded firm, you’re likely to need to make even more sales to keep the hungry VCs off your back and provide the return they crave! This will require a healthy dose of founder selling.
By Staff writer
Only two per cent of shoppers convert on their first visit to an online store; meaning brands need to be active in retargeting prospects where possible.
