Brand chief Gareth Helm has left MoneySupermarket to become Zoopla’s first ever marketing director – an appointment made after Zoopla lost market share to rival sites OntheMarket and Rightmove earlier in 2015.
Alison Gamble, head of marketing at Taylor Vinters, and Robin Bryant, managing director of Mobas, explore some of the new and exciting marketing methods employed by the legal sector.
While the British economy appears to be off the critical list, UK shoppers are still feeling the pinch. This has given rise to a new series of shopping behaviours.
As the last few episodes of the popular television show Mad Men are set to start airing later this week, viewers have been treated to an inside look at the height of print advertising in the 1960’s. The lessons to be learnt are vast.
A proliferation of digital channels and mobile devices has resulted in today’s always-on consumer, bringing huge opportunities for brand engagement, yet an increasingly complicated and dynamic path to purchase. As a result, customer experience management has risen to become the top marketing technology investment, accounting for 18 per cent of total marketing budget in 2014.
By Ed Bussey
With the cost of acquisition going up and the effectiveness of traditional advertising being called into question, an increasing number of brands are rethinking the way they communicate with their customers.
By Garth Haley
As you will have no doubt noticed when scrolling down your personal Facebook news feed, the number of videos being shared on social media is increasing. This is because video provides the perfect medium for quick, accessible, informative, and most importantly, sharable content.
It’s said that great marketers have guts. Steve Jobs, arguably one of the greatest marketers ever, famously ignored anything that had to do with market research because he didn’t believe customers knew what they wanted until presented to them. However, big data and technology has clearly revolutionised marketing in the way it gives access to information to better support a company and serve customers.
Entrepreneur, angel investor, mentor and private equity head James Caan gave us his predictions for 2015.
Localytics data from both European and US markets reveals that the European user base represents a huge opportunity for companies with a mobile presence. European app users are interested and engaged in their apps, opening them more frequently and spending more time in them than US users.
