How Kopparberg used hipsters to take the UK market by stealth
Real Business speaks to Davin Nugent, UK MD of Kopparberg, to find out how the cider company disrupted the UK drinks market in the face of massive competition.
Tag: Marketing
Moving logos may not be covered by trademark protection
By Tania Clark
Dynamic use of logos and other aspects of corporate ID may be diluting brand owners’ trade mark rights and increasing the likelihood of infringement.
SMEs losing sales through bad social media usage
By Jason Hesse
A large proportion of SMEs using social media as part of their marketing are losing sales opportunities through their misuse of it. Don’t get caught out!
Lucy Cokes
By Kate Bassett
Lucy Cokes, founder of marketing agency Guava, on MC Hammer, 80s-style power suits and daffodil picking.
Dragons” Den: The deal that got away
By Kate Bassett
Two years ago, Danny Bamping, MD of Bedlam Puzzles, appeared on Dragons’ Den. But it wasn’t investment that he was after. It was 15 minutes of fame.