Researchers at the London School of Marketing (LSM) have revealed the top sporting superstars with the most influence when it comes to marketing. We took a look at some of their best stunts – as well as the mistakes they made along the way.
Beacon technology on buses will enable advertisers to push targeted offers and content to commuters as they travel around London.
Technology is having an impact on numerous industries, and the Digital Roadblock Report from Adobe has found the developments are putting almost half of the UK’s marketers on edge.
Marketing and advertising firm CHI & Partners has had to adapt to digital since its initial launch in 2001, which it claims has helped it become a sophisticated kind of agency.
We meet Pitch to Rich 2015 semi-finalist Lisa Sohanpal, who is set to take her healthy ready meals for children to the shelves of Ocado and Selfridges – and hopes to foster a new generation of healthy eaters.
Chocolatier Amelia Rope tells us why her PA background has stood her in good stead for juggling all elements of a business, and just how good relationships are fundamental to exporting success.
It may be a bold sentiment, but YouTube has changed the world, both for consumers and businesses. With the platform having helped to eliminate barriers to entry for the production and distribution of media content, and blurring the boundary between customer and business, just how do the innovative businesses of today feel YouTube has changed the field of marketing
By Myles Ritson
In this age, smart companies understand that brand is no longer for under control for them to define. For decades, marketers have worked on what message they would give their target audience but the audience has left the building.
Marketing communications entrepreneur Marc Cave is after a government that has the “cojones” to get tough on global firms that dodge taxes, and is the latest to give his thoughts in our “I’m voting as…” feature series.
By Joss Davidge
Joss Davidge, director of the unexpected at live brand experience agency Because, explains why entrepreneurs and business leaders shouldn’t necessarily be worried when an unexpected fork appears on the company’s roadmap.
