In 2015, hoping to boost awareness for his brand, Jimmy’s Iced Coffee founder Jim Cregan rapped about how he made his drinks – and is now hoping a second rendition will inspire the next generation to follow suite.
By Phil Holt
Phil Holt, CEO of digital agency Web Foundry, discusses that “light bulb moment” when an idea takes hold, but offers a note of caution to safeguard against a number of common mistakes and misconceptions that can lie ahead on the rocky road to online success.
When was the last time you took a deep-dive look at your customers’ interests If it’s more than a year ago, think again: the marketing landscape is changing faster than ever. And if you want to keep pace, Starcount’s CEO and chief data scientist told Real Business, then you need to know exactly what makes your consumers tick.
Archimedes said: “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.” What he was talking about is that with the right tools, you can achieve a lot more with a lot less.
Sooner or later, most small or medium-sized companies reach a major crossroads. Business has been good in previous years – but how do you take things to the next level, and is there one change you can make to guarantee successful growth
It’s often said that a company website is an online shop window. You wouldn’t expect people to walk into your shop if the windows were stained with bird droppings, so would you expect shoppers to stay on a bad website
One would imagine that with the world being rife with tragic news, there would be an unspoken rule to steer clear of mentioning any such events in marketing campaigns. We found two companies that didn’t get the memo – as well as ones that created an unfortunately prophetic advert that couldn’t be pulled back in time.
By Staff writer
When Neil and Laura Westwood appeared on BBC2’s Dragons’ Den with their pitch for Magic Whiteboard, four out of the five dragons wanted to invest. They’ve since gone from cottage industry to mass production – and had to learn a lot about marketing along the way.
With the road to the top being hard to travel, we asked a panel of our Future 50 alumni – those disrupting their industries – how they grew their own companies to the tune of great success.
By Bryan Adams
Our world is accelerating at a frenetic pace. All around, digital advancements and new social platforms are changing the way we work and interact with each other. So what can we learn from Hollywood about recruitment
