By Mark Wright
When you talk about business development, many individuals immediately think of selling or sales – and although the two are closely aligned, they are completely different in strategy and approach.
By Heidi Myers
The year 2015 saw the creation and development of a new type of customer. They’re informed, knowledgeable, demanding and thanks to the likes of social media, armed with an open platform to provide honest feedback on their experiences with brands – whether good, bad or ugly.
Looking at the Warc 100 class of 2016 – an annual ranking of the world’s best marketing campaigns and companies according to business impact – it is clear there are a number of themes that emerge.
To celebrate International Women’s day on 8 March and to encourage women in business, Panoma Press found six books written by successful females in their respective career paths – here we unveil them.
Openr is a digital marketing tool which allows users to add personalised messages to content they’ve shared on their own website or through social media. It was founded in 2014 by Christina Richardson and Vitaly Yakovlev to allow businesses to get more engagement out of sharing content.
From social media advertising through to paid-for search ads, digital advertising is evolving to empower businesses to tell stories in more relevant ways.
Monday 18 January was no ordinary start to the week – indeed, the day was dubbed Blue Monday, “the most depressing day of the year”, which a handful of brands capitalised on with marketing campaigns designed to spread cheer among despondent consumers.
The news that craft beer brand Camden Town Brewery was being bought by AB InBev left me with mixed emotions – was I sad that this great company was now in the hands of the world’s biggest brewer or was I happy that the UK had been home to such an inspiring growth trajectory
Andrew Weaver, CEO of LawyerFair, provides insight on the struggles, as well as key methods used, to scaling a company.
Fresh from being bestowed with the Young Entrepreneur of the Year accolade at the Growing Business Awards, Joe Fogel told us all about his inspiring journey so far.
