By Nick Peart
Three friends brainstorming in a Copenhagen loft using an old kitchen door as a desk makes Zendesk’s initial chapter sound a bit like an outtake scene from The Hangover. However, now a billion-dollar company operating around the world, the business has gone from startup to PLC in just seven years.
As WhatsApp reaches the one billion user mark and even outperforms Facebook Messenger, it becomes apparent that new apps provide an additional and critical portal to transform the user experience.
By Simon Dalley
Customers are now more savvy and cynical than they’ve ever been before, so you’ve got to be thinking about how you can introduce the human touch to your branding. We look at examples from Airbnb, Coca-Cola and more that you can take on board.
By Joe Steele
The modern UK consumer is inundated with messages from competing brands daily. In this busy environment, it is becoming ever more important for companies to gain a significant share of voice and break through to increasingly savvy consumers who are demanding that brands work harder for their attention.
The core idea of the customer-led company is to focus on needs and not products. With this in mind, Real Business talked to Virgin Wines CEO Jay Wright about how the customer’s needs should be central to any business.
If you’re about to travel, hearing that your plane is considered a “test lab” could be cause for alarm. However, Virgin Atlantic CEO Craig Creeger feels this innovation is providing the airline’s customers with enhanced experiences – and it was Richard Branson that inspired his approach.
John Lewis has released its 2015 Christmas advert, Man on the Moon, which has already received a huge amount of attention from consumers. So here’s a look back at how people have responded to, and and engaged with, the retailer’s festive campaigns over the past five years.
By Dave Hobday
This September, the upper limit for contactless payments was officially raised to £30. Many entrepreneurs and small business owners might not even have registered this seemingly minor event, but we at Worldpay believe it could represent a significant moment in the evolution of payments.
By Dave Hobday
This September, the upper limit for contactless payments was officially raised to £30. Many entrepreneurs and small business owners might not even have registered this seemingly minor event, but we at Worldpay believe it could represent a significant moment in the evolution of payments.
By David Craik
High street retailer Lush has come out on top with shoppers, but most UK businesses are lagging behind the rest of the globe when it comes to customer experience.
