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Tag: Customer Experience

Chelsea mimics Manchester United with use of tech for fan experience

September 4, 2015

By Shane Schutte

Chelsea FC’s partnership with IT outsourcer Wipro comes a day after a remarkably similar deal was announced between HCL Technologies and English Premier League club Manchester United.

The importance of providing customers with a solid user experience

August 25, 2015

By Gareth Bull

A solid user experience is a must in order to win and retain customers while fending off rivals, and we’ve got insights on how you can adapt your UX from two firms that prioritise design and usability.

JUST EAT culls bad online experience restaurants as half-year revenue surges

August 5, 2015

By Hunter Ruthven

Online takeaway marketplace JUST EAT has revealed the strategies it is employing to facilitate further growth as a public company, including removing restaurants that were giving customers a bad experience and collaboration with Apple Pay.

A CFO’s take on how to really value a SaaS business

July 15, 2015

By Andy Jackson

Andy Jackson, CFO at Software Europe, looks at the traditional measure of valuing a company though its EBITDA and argues that cloud and SaaS companies mustn’t be afraid to invest back into the offering to keep innovation flowing and customers happy.

Shakeaway: Reinventing the milkshake via local products and a focus on customer experience

May 15, 2015

By Shane Schutte

Since opening its doors in 1999, Shakeaway, which dubs itself as “the world’s largest milkshake bar company”, has been rapidly expanding across the UK – and more recently the Middle East, India, and US.

Vast majority of customers will abandon business after a bad experience

May 12, 2015

By Zen Terrelonge

Customer service is often hailed as an area of key importance for companies, but a new survey has revealed businesses are headed for disaster if they don’t take the matter seriously, as 84 per cent of consumers will abandon a brand after a bad experience.

What can we learn from Apple and Coke’s mistakes regarding customer experience

April 22, 2015

By Shane Schutte

The Apple brand name has long become synonymous with innovation. Steve Jobs acclaimed this success to his mantra “the user is king”. But has the company stepped away from its founder’s philosophy More crucially, can leaders learn from its most recent mistake

UK mid-market firms plan on transforming customer experience with digital investment

April 14, 2015

By Zen Terrelonge

KPMG Enterprise has found that a fifth of mid-market companies plan to invest in digital initiatives with an aim of “transforming the customer experience” as the primary objective.

Change your way of thinking: The accountant that soared to success using rock music

April 14, 2015

By Shane Schutte

Former Boots senior executive Stuart Cross has built up an unlikely loyal fan base of more than 1,000 business leaders due to his knowledge of music.

Trurating is creating a feedback site that truly represents the general publics opinion

March 4, 2015

By Shane Schutte

Everline Future 50 entrant truRating began as a dream when founder Georgina Nelson was working for the Consumer’s Association’s Which Seeing the many issues facing businesses trying to gather reliable customer feedback, she realised that by shifting the emphasis to collection at point of payment that there might be a solution.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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