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Tag: Customer Experience

The growing business guide to social media customer service

October 14, 2016

By Staff writer

Blogging, tweeting, friend requests and fan pages are the lexicon of the modern world and, love it or hate it, it’s now a vital part of being and staying in business, so here’s the guide to social media customer service.

The art of business dating: Make your customers swipe right

October 7, 2016

By Staff writer

Getting the business-customer relationship right from the offset is difficult. You don’t know much about the person or the way they like to interact but you?ll go above and beyond to make it a success and win that customer loyalty.

Customer trust: It’s essential, but how do you earn it and, most importantly, keep It?

October 4, 2016

By Staff writer

By 2020, providing a first class customer experience will become more important than price as the key differentiator for B2B businesses ?And that means developing customer trust.

Small companies can suddenly transform into global players like this one

September 15, 2016

By Stefano Maifreni

How can a small enterprise grow into a fast-moving global player, doing business across Europe, the Middle East, Russia and Brazil” As one family company discovered, it’s about much more than having a website in different languages. Deeper changes make all the difference.

Lessons from billion dollar platform Netflix on building your own content gold mine

June 29, 2016

By Bryan Adams

From binge-watching classic TV shows to sitting on the edge of our seats for the latest episode of Orange is the New Black, Netflix has us hooked. The platform is consistently at the top of its game when it comes to producing engaging content.

Consumers: Responsible for business transformation since 1995

June 28, 2016

By Chris Daplyn

Uber, Airbnb and Netflix are tired and overused sources of inspiration when it comes to business transformation. But what so many organisations fail to understand is how successful business transformation is born.

It’s time for businesses to truly embrace the mobile revolution

May 23, 2016

By Richard Kolodynski

Mobile presents an unparalleled opportunity for businesses to hold one-to-one conversations with customers anytime, anywhere – but until now this hasn’t been optimised by companies effectively.

What madness would drive a cinema chain CEO to approve texting during films

April 19, 2016

By Zen Terrelonge

There must be a thin line between innovation and madness because Adam Aron, the new CEO of cinema group AMC Entertainment, revealed a ludicrous plan to allow texting in cinemas – the one sacred place that customers go to be relieved of communication with the outside world.

Ditch the t-shirt Richard Branson Virgin Active isnt something to be proud of

March 30, 2016

By Hannah Wilkinson

There aren’t many businesses out there that actively incentivise staff to p%*s off existing customers and go aggressively in search of new ones, so why do health clubs like Virgin Active pursue this strategy with such enthusiasm

The age of emotion: The biggest customer experience opportunity

March 18, 2016

By Dennis Fois

Dennis Fois, CEO of customer engagement specialists Rant & Rave, discusses how emotion is the next level for customer experience.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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