By Staff writer
Everybody wants more business: More customers, more referrals, more profit. And if you don’t want more business, you want better business. But none of that will happen if there’s no trust in your brand.
By Staff writer
Securing trademarks is the most effective way of maintaining the reputational value of your business, whether you’re a small startup or a huge, world-renowned brand.
By Staff writer
Claire O’Brien, head of IP litigation at law firm Mills & Reeve, uses a recent high-profile case to discuss the best approach to take when you want to protect your brand.
By Staff writer
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
From social media to TV advertising, there are countless ways to boost your company’s brand but what about sports sponsorship as a way forward
By Staff writer
With the recent news that Samsung is buying automotive electronics-maker Harman, one of the biggest questions has to be how it will keep brand strength especially with it still reeling from the Galaxy Note 7 fiasco during and after the acquisition.
By Mike France
This month we announced a unique new partnership with legendary British motor car manufacturer, Morgan Motors a big step that required careful planning.
By Staff writer
Taxi apps are becoming increasingly commonplace, but so too are the problems that surround the operational strategies of the businesses.
By Staff writer
As he sets his sights on life away from the fairways, golfing great Tiger Woods recently unveiled he was switching brand identities to TGR on his website, replacing the old TW branding and logo familiar to many sports fans.
By Staff writer
It’s safe to say Tesco Bank has had better weekends. The UK saw it dominating Monday’s headlines for all the wrong reasons as it emerged it had frozen all online transactions following hackers attacking 40,000 customer accounts and proves an amazing example of how to keep your customers when crisis strikes.
