I am often asked, “What’s more important” New customer acquisition or client retention?” The short answer is client retention, because it costs less to retain a client than to acquire one, and those loyal clients will do the lion’s share of marketing for you –but it’s not that simple.
Instagram’s official marketing material claims that its new logo is designed to reflect how the app has transformed since its creation. Once a simple tool that allowed users to apply filters to photos, in recent years it has become much more than this – but was a logo change the right way to showcase that
It’s been suggested by two-thirds of marketers that senior leaders fail to gain maximum value from their brands due to a lack of understanding – and it’s damaging business.
Businesses of all sizes live and die through attracting and retaining the right people. This is no more pertinently the case than with small businesses, where the impact of an individual hire is typically greater than at a larger organisation.
We can all remember that London won the fierce bid for the Olympics 2012, an event that saw the UK unite. Design is a key weapon of such a crusade and Brand Oath is the British branding startup that went from arming global cities with aesthetically pleasing campaigns to grow by looking at the domestic market.
By Simon Dalley
Customers are now more savvy and cynical than they’ve ever been before, so you’ve got to be thinking about how you can introduce the human touch to your branding. We look at examples from Airbnb, Coca-Cola and more that you can take on board.
Fresh from being bestowed with the Young Entrepreneur of the Year accolade at the Growing Business Awards, Joe Fogel told us all about his inspiring journey so far.
Can you guess the profession of Jean-Claude Van Man, Alan Cartridge and Jason Donervan Pun-filled SME business names such as these have been scattered across the nation – and we unveil the most humorous.
Fashion retailers have long created store environments aimed at stimulating the eyes and ears. Now companies are increasing attention on the nose and embracing the arts of olfactive branding and scent marketing.
By David Craik
The psychology of colour as it relates to persuasion is one of the most interesting – and most controversial – aspects of marketing. With this in mind, PrintUK.com discusses how the use colour can prove beneficial to brands.
