The Trademark Helpline: An Essential Service for UK SMEs
By Emma Ames
SME brands might be at risk of trademark trolls, brand clashes, and unexpected court battles. We sat down with Jon …
Tag: Branding
The Ultimate Branding Guide
By Emma Ames
Why should SMEs have branding guidelines? Having set guidelines for the design of marketing materials means that your business can …
Branding: Corporate Performative Activism and Pride
By Emma Ames
Are brands using performative activism during Pride as a good PR opportunity?
Can rebranding the healthcare business help save lives?
By Rasha Kawar
At best, mainstream healthcare services offer ‘sick care’ rather than better healthcare. Would things change if we looked at them like any other business, and went for a rebrand
Employers: How well branded are you?
By Jason Ball
Employers are always trying to snag the best talent possible. But, perhaps it’s time to stop and think about how to come across the best recruitees?
Who do you think you are Businesses that question and change their motto stand to win big
Revisiting a company motto or philosophy is necessary in an ever-changing world, but it can disrupt people’s sense of ?who we are and should be carefully managed, according to new research. We take a look at the world’s biggest brands, their slogans, and how to manage consumer expectations when executing branding changes.
Philip Morris International’s COO explains its new ‘smoke free’ direction
Jacek Olczak says the company is undergoing its biggest brand mission transition in living memory. Well if a multi-billion dollar global giant can do it what’s stopping the agiler SME?
Building trust amidst the social backlash with branded communities
By Rashid Ajami
Our love affair with traditional social media channels has begun to wane. High-profile news about data misuse, its negative impact on young mental health and the promotion of fake news and fake users mean that the honeymoon period is well and truly over.
Becoming more like Greggs and Mo?t: Why authenticity is winning on social media in 2019
By Will Bosanko
Social media ad spend is set toincrease by 40%?(+ £1.3bn) by 2020. In short: it’s a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online
Is a brand ever unsalvageable From persecution to commercial popularity, the VW story
Is any brand beyond saving” Not if you take the Volkswagen example. The car producer shook off its Nazi associations by atoning for its dark past and re-building the brand from the ground up via name changes and product acquisitions.