Sales & Marketing
4 min read
Becoming more like Greggs and Mo?t: Why authenticity is winning on social media in 2019
Social media ad spend is set toincrease by 40%?(+ £1.3bn) by 2020. In short: it's a pretty big deal. But against this increasingly competitive, over-communicated tidal wave of messaging, what is the guiding North Star for brands to cut through the noise and resonate online
