Is social media the best or worst thing to happen to brands

By Henry Thompson

It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.

I want it now: Marketing in the age of customer obsession

By Heidi Myers

The year 2015 saw the creation and development of a new type of customer. They’re informed, knowledgeable, demanding and thanks to the likes of social media, armed with an open platform to provide honest feedback on their experiences with brands – whether good, bad or ugly.

Six steps to cement the success of your ecommerce website

By Greg Liset

“Your website is your shop window” is an often-used phrase in online retailing, and one that continues to ring true for the majority of small business owners. No matter what your industry, your website is a fantastic branding tool that – when running smoothly – can have a real impact on business success, helping to attract and maintain customers and stimulating growth as a result.