How To Create A Brand For Your Business
In a crowded marketplace, a strong brand can be the differentiator between a mediocre business and a successful one. A …
Tag: Brand
Why your business doesn’t need ‘a bit of PR’: Your business needs it done properly
PR is not simply about sound bites, column inches, tweets, posts, and shares it’s about delivering the business plan. So far, many businesses seek PR advice but fail to take it seriously, and as such, only shallow project implementations are delivered with limited success. It’s about time that businesses revise their approach and attitude towards PR agencies, here’s how they can aid your business in ways you didn’t think were possible.
Dealing with online complaints protect your digital reputation
It’s natural for a business owner to feel defensive if someone attacks them through online complaints but it’s important to protect an online reputation if you want to scale up.
The Junkyard Golf journey from pop-up to 12,000 sq ft leases
In two short years Junkyard Golf has gone from a booze-induced experiment to a business forecasting revenues of £12m next year quite a ride for a company which has its origins in reusing rubbish.
Champneys: The iconic British brand reinvigorated with £10m a year
Almost a century after launch, 1925-launched heritage brand Champneys is massaged with £10m of investment a year. Not bad, considering owner Stephen Purdew admitted business plans didn?t exist when he embarked on his hospitality journey.
My take on building a successful business by thinking different
By Mike France
His is a business located in a very competitive market, but Mike France has some useful advice on thinking different for those in a similar situation.
The married couple taking Boom Cycle to the masses
Boom Cycle was first on the spinning scene in 2011, but now faces intense competition. Here’s how it plans to use a £2.1m investment to dominate indoor cycling.
Do I?need to hire a media agency?
By Rachel Hall
Advertising and marketing provide your business with access to a much larger pool of customers, but when is the right time to engage a media agency?
The perfect chatbot should keep customers talking
By Staff writer
In a convenience-driven society, the chatbot is absolutely essential for keeping customers engaged and satisfied with your brand.
What next for Rapha and its growing cycling army?
In attempting to become the first true lifestyle brand in cycling, Simon Mottram is taking Rapha around the world and posting record revenues in doing so.