Research recently conducted by Roffey Park on behalf of the Singapore Ministry of Manpower has assessed talent and productivity in this key economic sector. In fact, 97 per cent of enterprises in Singapore are SMEs and, as the backbone of this economy, there are some key lessons that UK SME bosses can learn from their counterparts to help business growth.
Andy Alderson, CEO and founder of Vanarama, explains how adopting the mentality of a football team in business can be a sure-fire way to keep your company ahead of the competition
By Simon Brooke
As TV broadcasters unveil Christmas schedules over the next few weeks, advertisers will be poring over the programming – deciding when and where to buy airtime.
By Simon Brooke
The demand for customer review websites that help consumers to find reputable tradespeople and post reviews of those they’ve used is growing exponentially – including VouchedFor.
British consumers and influencers including SB.TV founder Jamal Edwards and British Fashion Council boss Caroline Rush were tasked with donning their thinking caps to decide the 20 coolest brands in the UK – meet the companies approaching sub-zero temperatures.
Customer service is often hailed as an area of key importance for companies, but a new survey has revealed businesses are headed for disaster if they don’t take the matter seriously, as 84 per cent of consumers will abandon a brand after a bad experience.
By Myles Ritson
In this age, smart companies understand that brand is no longer for under control for them to define. For decades, marketers have worked on what message they would give their target audience but the audience has left the building.
As Oldham Athletic signs convicted rapist Ched Evans, Real Business looks at the impact a rogue employee like the footballer could have on a company’s future.
By Jon Steward
What is brand value It is a simple question, yet one that will elicit an array of answers. The words are often referenced but they are infrequently explicitly defined or quantified. Both words are somewhat ambiguous and are likely to result in different interpretations between different stakeholders, be it management, consumers or shareholders.
Real Business talks to CEO John Curwen about why Harvey Jones decided to package itself as a domestic product rather than an international one. Being ‘Made in Britain’ seems to be a key factor to the brand.
