Opinion

Opinion 4 min read

Viva gender diversity: Who says technology is a man’s game !

You might imagine that technology companies are at the forefront of diversity, especially considering most are full of super-intelligent people who would never dream of discriminating against someone. The reality, however is that gender diversity is a huge issue within our industry, and has been for some time.

Opinion 4 min read

From Ford Model T to coffee The move towards mass customisation

Customer choice has increased significantly in the past hundred years. At the turn of the 20th century Henry Ford launched the infamous Model T, the first automobile mass-produced on moving assembly lines. It was far from the "mass customisation" we know today buyers could famously choose it in any colour they wanted... as long as it was black.

Opinion 4 min read

How to keep your customers on side in times of crisis

It's safe to say Tesco Bank has had better weekends. The UK saw it dominating Monday's headlines for all the wrong reasons as it emerged it had frozen all online transactions following hackers attacking 40,000 customer accounts and proves an amazing example of how to keep your customers when crisis strikes.

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