Sales & Marketing

SA

Sales & Marketing 5 min read

Why spending a lot on marketing doesnt always deliver results

When Neil and Laura Westwood appeared on BBC2’s Dragons’ Den with their pitch for Magic Whiteboard, four out of the five dragons wanted to invest. They’ve since gone from cottage industry to mass production – and had to learn a lot about marketing along the way.

SA

Sales & Marketing 7 min read

The unique brands that best represent the English national identity

After RKCR/Y&R revealed what Brits deemed to be the English brands that most represented the nation's identity, we took a look at the history behind those mentioned.

BU

Business Technology 5 min read

Staying on the right side of the EU data protection reforms

The forthcoming General Data Protection Regulation (GDPR) will mean that all businesses operating within the UK & EU, whatever the size, will soon have to adhere to much tighter rules about data protection.

SA

Sales & Marketing 3 min read

Dearth of UK companies in list of most reputable businesses

While brands such as Lego, IKEA, Rolex and Bosch featured highly in the UK RepTrak list of the 150 most reputable companies, only four British firms secured a score of “excellent”.

IN

Interviews 6 min read

Want to build a household name These four brands reveal how it can be done

With the road to the top being hard to travel, we asked a panel of our Future 50 alumni – those disrupting their industries – how they grew their own companies to the tune of great success.

BU

Business Technology 3 min read

Four smart ways to improve organic SEO rankings

There are two main digital marketing approaches that an SEO agency will use to help you to increase your page rankings, reach your audience and grow your business online – pay-per-click (PPC) and organic search engine optimisation (SEO), the latter of which we’re going to guide you through.

SA

Sales & Marketing 2 min read

Waitrose 1 brand launched to cater to premium food lovers

In what marks its largest own food brand launch since 2009, Waitrose has introduced the 1 line, which will provide customers “the very best of Waitrose”.

BU

Business Technology 3 min read

John Lewis hunts retail innovators for 200,000 JLAB 2016 accelerator

John Lewis’ JLAB business accelerator for 2016 has opened for entries, providing innovative retail startups with the chance to claim a share of a £200,000 pot and a 12-week mentoring programme.

LO

Loyalty & Rewards 6 min read

The most effective reward programs in the world

It pays to treat your customers nicely, and we’ve highlighted the businesses doing an excellent job of giving back to shoppers by revealing the world’s most effective reward schemes.