Sales & Marketing

Interviews 6 min read

The one size fits all method in marketing should be put to rest

When was the last time you took a deep-dive look at your customers’ interests If it’s more than a year ago, think again: the marketing landscape is changing faster than ever. And if you want to keep pace, Starcount’s CEO and chief data scientist told Real Business, then you need to know exactly what makes your consumers tick.

Interviews 4 min read

People often put emotion before rationale when doing business, and get burned

As the co-founder of business information and intelligence platform DueDil, Damian Kimmelman is well placed to observe which sectors of the market are most likely to experiment with new technology – and it’s medium-sized businesses leading the way.

Sales & Marketing 6 min read

Working out where ROI can come from in the digital world

Nowadays it's no longer good enough to simply make a few posts on social media or write some blogs for your website – digital marketing departments are now constantly under pressure to measure their return on investment (ROI).

Interviews 5 min read

Rethinking your online digital advertising to attract new customers

While often considered a dark and mysterious place, the online world is an area which can produce tremendous returns for young and ambitious companies – it just pays to know what is working these days.

Interviews 5 min read

Essential advice on making your website stand out from the crowd

It’s often said that a company website is an online shop window. You wouldn’t expect people to walk into your shop if the windows were stained with bird droppings, so would you expect shoppers to stay on a bad website

Sales & Marketing 6 min read

Deadly typos: The difference between reaching Venus and never leaving the ground

What do NASA and Ernest Hemingway’s "The Sun Also Rises" have in common A tiny typo. But while the book will now fetch its owner quite a hefty sum, to the space agency it meant the failure of Mariner 1.

Interviews 4 min read

Programmatic advertising simplified by AI capable of identifying perfect customer

Once the preserve of large businesses, programmatic advertising is being made accessible to SMEs courtesy of Match2One. We talked with co-founder Mikael Kreuger about how the firm ensures you always target the right customer.

Sales & Marketing 5 min read

Companies that by accident or not cashed in on tragic events

One would imagine that with the world being rife with tragic news, there would be an unspoken rule to steer clear of mentioning any such events in marketing campaigns. We found two companies that didn’t get the memo – as well as ones that created an unfortunately prophetic advert that couldn’t be pulled back in time.

Sales & Marketing 5 min read

Recent companies that endured a sharp decline in sales and why

Arguably the first new national newspaper in the UK for 30 years – the New Day – is closing down only nine weeks after its launch due to “weak sales”. As such, we rounded-up the most recent cases of when firms felt the sales burn – and why.