Launch marketing expert James Roles outlines the major business lessons from the collapse of British lingerie brand Ultimo.
Chris McClellan, CEO at RAM Tracking, explains why customer service still remains the most valuable weapon in your digital strategy.
In today's tough market, you need a solid brand marketing strategy and crisis management process in case anything goes wrong. To assist you, the experts at Romax have listed the biggest and most common mistakes.
Britain's sweet-toothed consumers are expected to spend £395m on Easter eggs and other confectionary in 2018, a 5.3 per cent increase from last year, recent data has found.
While many fear AI will result in numerous job losses, WebsitesThatSell is convinced it will enable companies to become more innovative and creative particularly when it comes to marketing.
In today's digital-first business landscape the role of a CRM system is growing in importance, providing leaders with real-time info to make decisions.
More than 40 per cent of Brits would allow a brand to put their logo, along with the words 'sponsored by?, in the bottom corner of their personal profile photos on social media channels, new research has revealed.
Businesses selling on Instagram are now able to tag products in their organic posts, as the platform introduces its new Shopping tool to the UK.
Your audience is vital to your business and they must always be at the forefront of your mind when making key decisions, explains Real Business writer Jessica Foreman.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt
FREE Newsletter
Earn rewards every time you read. Unlock member-only offers, insights and tools — built for the people running UK businesses.
Start Your Loyalty Journey
