People across the UK are expected to spend half a billion pounds celebrating the Royal Wedding this weekend, with 1.6m SMEs intending to cash in on the festivities.
Discount Displays has brought to light the fact that controversial UK TV adverts could benefit businesses, if they're done in a more tasteful manner.
Managing director at Fordway, Richard Blanford, explains to Real Business readers why much of his time this month will be spent on submitting for a public sector procurement framework.
Chances are you've heard of content marketing before. The term has been bandied around for a while now. Apparently, it's more effective than other forms of marketing for growing your business and building customer relationships. But is that really true
Faith, trust and pixie dust aren?t the preserve of Disney movies. They?re actually the ingredients to working better on a global scale and used effectively, the three could grow your company to soaring heights.
Ahead of World Intellectual Property Day on 26 April, serial inventor Graham Harris tells Real Business why a strong sense of sales and marketing is vital when inventors begin monetising their products.
Wetherspoon has gone against the grain by shutting down all its social media accounts. While there might be consequences, it raises the question of whether social media is necessary for business.
There is no clear definition of what viral really means. One YouTube personality said five million views of a video in a three to seven day period are needed; others may feel the bar is much lower than that.
With so much time, money and effort spent on the daily running of the business, marketing can often be the first thing SME owners forego.
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