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Name: Off-Piste Wines
Industry/Sector: Food and drink
Date founded: 2007
The bosses: Ant Fairbank and Paul Letheren
Location: South East
Latest turnover: 22.6m
Three-year compound growth rate (%): 30.06
Latest EBITDA: £1.4m
As the name suggests, Off-Piste Wines aim to be a bit different from the norm, billing itself as not your average wine company .
The wines sold are chosen from the pairs travels and stood out for all sorts of reasons , but each is different and all supposedly have their own individual qualities and quirks. Whether it stands as an expression of a classic region or gives a twist to an established style, each bottle claims to offer its own USP.
What has been a key driver of Off-Pistes success has been the pledge to deliver unbeatable value for money , as Fairbank and Letheren said. Each bottle carries their signature and we won’t sign that label unless we are sure that, price-wise, the wine in the bottle punches well above its weight .
Theres clear passion for the product, but the founders have also made it a priority to work closely with retailers to provide consumers with labels they actually want. Previously working at Western Wines, the Off-Piste founders, proved their wine knowledge and business nous, playing a part in taking Kumala from its launch to the second-largest supermarket wine in ten years.
It seems theres much more to come. Off-Piste has recently launched a new mid-tier range of varietal-led wines, called The Most Wanted, to target younger customers in the convenience sector.
More about the wine industry: 31 Dover
