By Staff writer
As most commuters are already aware, a large section of London’s rail network will be severely disrupted by upgrades to Waterloo station, which will see over half of its platforms closed for the majority of August.
By Staff writer
As products gain depth and promise more benefits, greater claims are made from manufacturers and retailers. People, of course, want to be informed so as to make the best choices. But in whom will they place their trust” That’s where consumer-generated content comes in.
Ice cream chain Ben & Jerry’s won’t serve two scoops of the same flavour in Australia until same-sex marriage is made legal. Creative moves such as this has garnered the company a fabulous reputation for doing good.
By Staff writer
Whilst the GDPR will introduce significant changes to data protection legislation completely overhauling the current legal framework many bosses still haven?t given thought as to whether current processes comply with the new law.
By Staff writer
Prior to the GDPR (General Data Protection Regulation), the EU Data Protection Directive made headlines in 1995 as the first official set of rules governing consumer privacy. But since then, we have become more connected than ever before.
By Staff writer
Everybody wants more business: More customers, more referrals, more profit. And if you don’t want more business, you want better business. But none of that will happen if there’s no trust in your brand.
By Lee Biggins
In running a company doing business on both sides of the Atlantic, Lee Biggins had to learn about building trust and having faith in the team he’s built.
Rant & Rave founder Nigel Shanahan explains why he’s placing such an emphasis on brand values in 2017, touching on communication and trust.
By Staff writer
Becoming an organisation that puts the customer first, particularly when the customer hasn’t traditionally been central to the company’s culture, is a major transformation which requires a deep understanding and commitment.
By Staff writer
Despite the rise of influencer marketing, we live in a world where disinformation is now a frequent issue across many forms of media, which is a topic that has certainly been in focus over the past few months.
