There are many reasons why we love a good story, with the characters obviously playing an important part. What you may not realise, however, is that once you enter role model territory, you?ll become the main character of your own closely-scrutinised tale.
By Staff writer
Following a recent report analysing some 7m Amazon product reviews, which revealed extensive bias in incentivised reviews, the industry has come under pressure to re-evaluate the customer feedback process.
By Staff writer
Every business can benefit from positive word of mouth research reveals that 92 per cent of customers use reviews to help them make purchasing decisions. It stands to reason then that you should seek to gain a five star review.
By Staff writer
Blogging, tweeting, friend requests and fan pages are the lexicon of the modern world and, love it or hate it, it’s now a vital part of being and staying in business, so here’s the guide to social media customer service.
Have you ever wondered what it would take for your firm’s reputation to nosedive without you ever doing anything” Here’s a hint: steer clear of the creepy clowns phenomenon.
The RepTrak system measures a company’s ability to deliver on expectations. And while it suggested consumer confidence in UK firms is at an all time low, it revealed how most of the automotive industry was jumping from one success to another.
By Staff writer
While running your own business may seem like “the life,” it’s not all fun and games. With it being easier than ever to make a nose-dive after garnering success, it’s important to step back and assess the health of your business from time to time.
It’s a nightmare scenario for any company, there’s been a mistake with a customer order and instead of making an enquiry with your customer service team, the customer has taken to their social media accounts in a rage. Within minutes, it’s no longer an isolated incident but a customer frenzy.
More madness has descended the City where the crooks in suits are going stir crazy in their ivory towers swapping their pin stripes for polo shirts!
By Ian McVey
Scottish Power was hit with a bill for £18m, the third largest fine in the energy regulator’s history. It was accused of failing to treat its customers fairly, with late billing, inadequate call handling and poor complaint resolution.
