What makes a good business leader? Confidence is, of course, an essential trait in a CEO – without it, there’s no aspiration, drive or belief in the company’s strategic plan. But how important is self-confidence? Is it necessary for a leader to have all the answers?
By Chris Perry
For a lot of businesses marketing and PR is often seen to have one ultimate goal – drive sales. The equation is simple, the more people who see your brand and are engaged by your message or content, the more likely they are to buy from you. But there is another side to communications that we talk about less – reputation management.
This March, UK supermarkets Waitrose and Asda became embroiled in the latest IP dispute, with Waitrose sending a legal letter to Asda after it released a discount product range that looked – well, suspiciously similar to Waitrose’s according to the supermarket.
By Staff writer
It is no wonder that Eskimoz has been able to conquer the European search engine optimization market. From 17 million euros raised by Momentum and more than 100 consultants working for them across 5 countries – they are truly a force in this industry.
The world is changing so rapidly that even established businesses need to act like a startup. Operational efficiency and agility have become the prerequisite for long-term success. B2B businesses must demonstrate to their end customers that they can deliver a quality product today and focus on developing their resources, systems, and capabilities to remain competitive well into the future.
By Emma Ames
From promising new enterprise to working with Lacoste, Versace, and Goldsmiths, one of the UK’s leading quality jewellers to name a few, Marie Grove Walton has achieved significant success with her PR and marketing agency, Grove Communication.
We’ve seen two years of relentless grief caused by the coronavirus pandemic, and the world is now truly shaking as the horrors in Ukraine unfold. The despair and anxiety has been so persistent that there’s a danger we could become numb to it. We constantly look at the news feeds, but we do not feel their horror. They are data, and we remain detached.
As we reach the six-month mark on the back of COP26, it’s clear that the corporate world is starting to hold itself accountable for its sustainable shortcomings. From prioritising bottom-up action to improving company transparency amongst a more active audience, a number of e-commerce giants are working towards a greener future.
There’s no doubt that the pandemic accelerated some trends which were already in motion before the virus struck. One of which is flexible working, and after two years of living with successive lockdowns and enforced working from home, many SMEs have made the decision to fully embrace working from home and enact policies which mean employees can work wherever they like.
What if we lived in a world of abundance where all our basic needs were catered for? Set against the threats of climate change and geo-political tensions, this may seem fanciful but it has to be the ultimate aim of every nation. And prosperity through SME job creation is an absolutely essential part of this. Therefore, access to finance and the growth of confidence within the sector are the critical components required to achieve that.
