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Tag: Personalisation

Personalising a brand: Trusting the customer to take control

February 1, 2016

By Simon Dalley

Customers are now more savvy and cynical than they’ve ever been before, so you’ve got to be thinking about how you can introduce the human touch to your branding. We look at examples from Airbnb, Coca-Cola and more that you can take on board.

Black Friday 2015: Big boom or big bust for British businesses

November 6, 2015

By Simon Porter

Black Friday takes place in the UK on Friday 27th November for the third year in a row, and it represents a great chance for retailers to boost their end of year sales. What will you do

Suits you, sir personalised interest rates could be the future

September 19, 2015

By David Craik

It is time to start thinking differently about interest rates.

Personalisation: The key to innovation in the travel industry

September 2, 2015

By Rowan Welch

As new technologies, such as wearables and beacons, become increasingly popular, the opportunity for travel businesses to offer a personalised experience has become a reality.

Digital disruption is an opportunity not a threat for travel brands

June 1, 2015

By Peter Veash

Peter Veash, CEO of The BIO Agency, discusses why the travel industry is yet to tap into the potential of technology to create a more streamlined customer experience.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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