Personalisation is the only thing that can save retail post Covid, says jeweller Roseanna Croft
Independent jeweller Roseanna Croft believes that personalisation and made-to-order products can save the broken retail sector post-Covid.
Tag: Personalisation
Providing good customer service has never been more difficult
By Jan Cavelle
With expectant consumers to drop a brand at any moment, good customer service is now a multifaceted discipline, argues Jan Cavelle.
The personal factor: Customer data, marketing and you
By Staff writer
The appeal of being able to tailor your communications to offer the personal factor to numerous prospects without investing the vast resources needed to make each feel like they have your undivided attention is hopefully obvious.
Permission-based marketing will eliminate the “creepy factor” in personalisation
By Staff writer
For the last 20 years, brands have followed consumers around the internet, surfacing spammy retargeting ads for products they already have. This kind of “personalisation” has been driven by a use of browser cookies and mobile IDs and needs to end. Instead, all hail permission-based marketing.
How businesses can remain personalised in an age of privacy
By Staff writer
Access to increasing levels of customer data has been a real game changer for businesses in recent years, but will it be possible to remain more personalised in an age of privacy?
Disruptors in the mid-market could become the next overnight success stories
By Staff writer
Every week I find myself reading about overnight success stories businesses that seemingly come out of nowhere and succeeded beyond the founders” wildest dreams. Such companies include Deliveroo, Airbnb and Snapchat, and are radically disrupting industries, turning from startup to mid-size enterprise in the process.
From Ford Model T to coffee The move towards mass customisation
By Staff writer
Customer choice has increased significantly in the past hundred years. At the turn of the 20th century Henry Ford launched the infamous Model T, the first automobile mass-produced on moving assembly lines. It was far from the “mass customisation” we know today buyers could famously choose it in any colour they wanted… as long as it was black.
Hassle.com MD says ?manky gaff marketing appeal will create household brand
Following acquisition last year, online cleaning service Hassle.com has now pushed into 11 new cities across the UK. The company’s MD Sam James has told Real Business that growth and awareness will be achieved with a voice that is both fun and memorable – two things you wouldn’t usually associate with chores.
Lessons from billion dollar platform Netflix on building your own content gold mine
By Bryan Adams
From binge-watching classic TV shows to sitting on the edge of our seats for the latest episode of Orange is the New Black, Netflix has us hooked. The platform is consistently at the top of its game when it comes to producing engaging content.
Here’s what banks could learn from the mighty Amazon
By David Hitt
As industries entrenched in out-dated businesses practices begin to experience a sea change, the financial services space – and banks in particular – could pick up a tip or two from the mother of all disruptors, Amazon.