Why the sales funnel is more like a water park

By Nick Farrar

The sales funnel has provided a simple way of showing how a well-guided buying journey converts customers. It’s instantly recognisable to anyone well-versed in sales or marketing, but does it really reflect the buying journeys of today, and is there a better way of visualising how buyers behave We think there is – It’s time to get your feet wet.

The bedrock of trust underpinning society has been eroded over time

By Andrew Low

If you have ever attended one of those team building courses chances are that you will have had to participate in the activity where you are asked to close your eyes and fall backwards safe in the knowledge that a colleague will catch you. This is of course designed to illustrate (very effectively) the importance and value of trust.