From light bulb moment to online success

By Phil Holt

Phil Holt, CEO of digital agency Web Foundry, discusses that “light bulb moment” when an idea takes hold, but offers a note of caution to safeguard against a number of common mistakes and misconceptions that can lie ahead on the rocky road to online success.

The what and why of SEO: Mangling myths and finding facts

By Matt Sawyer

Some 93 per cent of online experiences begin with a search engine, while Google alone carries out more than 3.5bn searches daily. With that in mind, just how good is the search engine optimisation (SEO) for your firm’s website If you’re unsure, it’s time to get up to speed.

Uncovering Amazons new retail secrets

By Viv Craske

When Amazon launches something new, the world stops and listens. This week it took its first foray into running a bookstore with Amazon Books. And while it might not seem like an obvious next step for the world’s biggest online retailer, it makes a lot of sense.