British mobile proximity marketing company Proxama, which pushes deals to consumers’ smartphones based on their distance to retailers, has secured a deal that will integrate its Bluetooth beacons technology in airports across the UK.
British mobile network Vodafone claims the UK’s businesses “are in danger of missing out on the digital revolution and falling behind” as 41 per cent of senior decision makers said there are no plans to introduce 4G into their companies.
Customer service is often hailed as an area of key importance for companies, but a new survey has revealed businesses are headed for disaster if they don’t take the matter seriously, as 84 per cent of consumers will abandon a brand after a bad experience.
The use of augmented reality (AR) technology in the enterprise app space is set to generate $2.4bn revenue in 2019, according to Juniper Research.
As of 24 April, the Apple Watch is officially on sale globally, but how will the device impact British business owners We’ve investigated the effect the gadget is set to have for entrepreneurs and also other emerging technologies that could play a part in the future of UK SMEs.
Mobile health startup Peak has received a $7m Series A funding round from multiple investors, which will allow the brain training app to expand its team with additional neuroscientists and engineers.
British businesses are encouraged to embrace smartphones and tablets as consumers will spend around £53.6bn annually via mobiles by 2024, which is more than a fivefold increase on the £9.7bn spent through devices today, according to Barclays.
The average British household owns 7.4 internet-connected devices, which drove the digital advertising spend up by 14 per cent to hit a record £7.2bn in 2014, according to the Internet Advertising Bureau and PwC.
By Ben Brown
When you’ve launched your business and are just starting out selling your product, it’s easy to get bogged down in the busy day-to-day sales activity without a thought for how it fits into your company’s development.
During the Budget 2015, George Osborne announced a commitment to invest up to £740m in support for technologies to generate the UK’s “cities of the future” with the Internet of Things and broadband enhancements.
