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Tag: Marketing

Twitter’s 280-character limit trial hijacked by companies joking around

September 28, 2017

By Shane Schutte

While Twitter’s 280-character limit trial was intended to help people express themselves” the result of findings from its own research companies have already started experimenting with it.

Five UK brands that have nailed Instagram advertising

September 25, 2017

By Zen Terrelonge

It seems Instagram marketing services can do no wrong, as its advertiser base has doubled to reach a new milestone of two million active users.

Maximise your sales and marketing by applying analytics to phone calls

September 13, 2017

By Staff writer

What happens to a firm’s web analytics data when a potential customer decides to take a phone number from an ad and call” It’s a question answered by Carl Di Cicco, managing director of EMEA, IOVOX.

Five tips to maximising brand storytelling through Facebook Live

September 12, 2017

By Staff writer

Streaming videos straight to your Facebook news feed became a reality for social media users when Facebook Live video was launched in April 2016. It became an immediate hit and a popular fixture in the modern marketers” toolkit.

Mind control: Many still believe those with mental health issues can just “snap out of it”

September 12, 2017

By Shane Schutte

Don’t assume to know the root cause behind employee mental health problems. And even if it’s a “simple issue” like a lack of sleep, you shouldn’t expect them to “snap out of it”.

Mind control: Mental health starts with an honest and open office culture

August 29, 2017

By Shane Schutte

It’s amazing the impact good company culture can have on staff, Impression co-founder Tom Craig tells Real Business. They become more productive and loyal, not to mention healthier in both body and mind.

Half of UK SMEs are passing up SMS marketing opportunities

August 18, 2017

By Letitia Booty

When it comes to marketing opportunities, around 98 per cent of branded or business-related texts are opened by mobile users, and 90 per cent are read within three minutes of being received.

Why content strategy is foundational to real-time marketing

August 11, 2017

By Staff writer

A good content strategy will allow you to partake in real-time marketing the ability to deliver on-brand messages even when, as Oreo demonstrated at the Super Bowl, the lights go out.

How to make content marketing work for a global audience

August 9, 2017

By Staff writer

Taking your company’s content marketing efforts to new heights comes with a few challenges some of which have been revealed by author Rebecca Lieb.

Marketing has far from killed the salesman they are still vitally important

July 28, 2017

By Jan Cavelle

Having built and ran a variety of different companies, Jan Cavelle thinks the humble salesman is worth more than the economy gives them credit for it’s just a case of better training.

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RealBusiness — Telling the truth about SME Life

Real Business has championed entrepreneurship in the UK since 1997. It is now the main source of inspiration, education, and collaboration for the owners of fast-growing businesses, from startups to mid-market companies. Real Business provides readers with high profile interviews, news, insight and industry benchmark reports, as well as a growing stable of events tailored to SME growth.

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