What SMEs need to consider before investing in paid social
Paid social can be an effective tool for businesses to target customers, but they need to do market research first.
Tag: Marketing
What is the difference between marketing and advertising?
If you’re confused as to the difference between marketing and advertising, then you’re not alone. Here we explain the difference between advertising and marketing and why you need both to drive brand awareness.
Here’s why UK law firms are 10 years behind
By Staff writer
MyLegalAdviser’s Alex Boothman explains why the legal industry needs to go digital or go home.
Watching the Great British Bake Off can improve productivity and wellbeing
By Staff writer
MHR’s Maddy Keating shines some light on why employers and their staff should watch Britain’s favourite baking show.
Never take your finger off marketing: Surviving a rollercoaster Brexit ride
By David Craik
Brexit uncertainty and a demerger had Anthony Main, co-founder of York-based mobile app agency The Distance, let go of most of his staff. We found out why marketing played a crucial role in getting the company back on track.
How SMEs can avoid common market research mistakes
By Staff writer
Budget conscious SMEs are often forced to take their market research in-house, national market research experts Explain Market Research are here to tell you what mistakes to avoid when you’re doing it.
The future of marketing there may be no silver bullet, but where should you place your bets?
For many growing businesses, marketing in one way or another will be a top priority but how do you decide on a strategy?
The business of football: How British companies are responding to World Cup fever
With the World Cup in full swing, bosses across the country are deciding the extent to which they should embrace football fever or, indeed, ignore it altogether.
Questioning the motives behind Google’s ban on cryptocurrency adverts
Google’s latest move to ban cryptocurrency adverts has gained mixed reactions throughout the business landscape, with the financial sector questioning the company’s true motives.
GDPR: Gaining consent or legitimate interest before processing personal data
Backed by its exclusive community of high-growth entrepreneurs, The Supper Club delves into the subject of garnering consent for the processing of personal data ahead of 25 May 2018.